Stop Giving Discounts in Your Business: Give Value Instead

Are you finding yourself giving customers more discounts than intended? Find Yourself playing pricing defense with customers who feel that your product or service isn’t “worth the price?” Only attracting potential customers who are always price haggling? Giving Discounts Isn’t the Answer […]

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What to Consider Before Starting an Online Craft Business

Turning A Hobby into A Business Are you ready to take your craft hobby to the next level? Wondering how to start an online craft business? Due to the increasing demand for handmade goods, you’re off to a good start. During the […]

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South African Knitwear Designer Craft Patterns Led to Successful Business

Nomagugu Ndlovu (Pronounced Nor-ma Nd-lovu) got exposed to a variety of crafts as a small child. While her mom and aunt sewed, crocheted, and knitted, Nomagugu learned to knit herself at 5. She became so skilled that she was able to assist […]

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Product Pricing From A Profitable Standpoint

Pricing products is the one area of business that many business owners struggle with the most. I can’t tell you how many times I’ve heard craft sellers say, “I don’t want to charge customers too much.” or “I keep prices low so […]

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Starting a Social Business During a Global Crisis

Ohio native Cristy Gao, like most business owners during the pandemic, had plenty of free time on her hands last year. While at home with her parents, she took an interest in making earrings, particularly drop and dangle ones, using polymer clay. […]

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A Craft Business Owner’s Journey: Meet Chandra Chatmon

Chandra Chatmon, born and raised in Berkeley, California, is a creative businesswoman. Awaiting the interview questions, she’s posed at her computer screen with a cool, calm, and reserved demeanor. When she speaks, her voice captures attention. Her speaking is clear, firm, professional, […]

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