Pricing products is the one area of business that many business owners struggle with the most. I can’t tell you how many times I’ve heard craft sellers say, “I don’t want to charge customers too much.” or “I keep prices low so […]
Ohio native Cristy Gao, like most business owners during the pandemic, had plenty of free time on her hands last year. While at home with her parents, she took an interest in making earrings, particularly drop and dangle ones, using polymer clay. […]
Chandra Chatmon, born and raised in Berkeley, California, is a creative businesswoman. Awaiting the interview questions, she’s posed at her computer screen with a cool, calm, and reserved demeanor. When she speaks, her voice captures attention. Her speaking is clear, firm, professional, […]
An online craft business was the farthest thing from her mind She was in the sixth grade when she first learned how to sew during Vacation Bible School (VBS) at Church. Two grades later she received her first sewing machine. During her […]
If you treat a business as a hobby, you will make hobby income. If you treat a business as a business, you will position it to be profitable. What differentiates a hobby from a business is that a hobby has little to […]
Are you a craft seller that’s finding yourself on the same merry-go-round? Underpricing products? Not requiring a deposit before working on order? Late shipping? Not testing materials/supplies? Being busy instead of being about business? See video to get breakdowns of each mistake […]
The journey begins… Long before the thought of establishing an online craft business, Cheryl Hinton was looking to find a Christmas gift for her great-niece. She in for a rude awakening. She discovered that stores lacked dolls of color. It was November […]
I’ve always prided myself on being adaptive and embracing change. That is, until last year, during the third trimester of my pregnancy, when I was faced with one of the hardest decisions ever. I realized that no matter how flexible someone is, a small part of us can be blind to making a change. Therefore, I changed directions from selling DIY jewelry kits to being a digital magazine and education platform for crafters.