Why I Chose to Pivot In My Craft Business
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I’ve always prided myself on being adaptive and embracing change. That is, until last year, during the third trimester of my pregnancy, when I was faced with one of the hardest decisions ever. I realized that no matter how flexible someone is, a small part of us can be blind to making a change. Therefore, I changed directions from selling DIY jewelry kits to being a digital magazine and education platform for crafters.